Our 12-month target price is set at W300k derived using a 26E target P/E multiple of 30x. Our target multiple is set at a 50% premium to its global peers of 20x. We believe APR should be trading at a premium to its peers, given 1) APR's strong execution capabilities to capture dominant market share by volume in domestic market; 2) strong outperformance in the global market when international incumbents are seeing a decline in sales growth; and 3) aggressive product pipeline in device segment as well as preparing for a new business opportunity into medical aesthetics in the long term.  

Key risk factors that could impede the shares from reaching our target price and that APR might face as it makes its path through the global expansion stage include: 1) Meaningful sign of slowdown in cosmetic sales; 2) Margin deterioration from sales channel diversification and unfavorable pricing mix and 2) Failure or delay in new biz roll-out could cause bottleneck in top-line growth.