The key risks faced by ARB to achieving our target price are: i) a rising AUD/USD as ARB seeks to increase its exports; ii) a reliance upon key personnel given the existing management have been responsible for the success of the business over the past two decades; iii) quality or supply issues relating to offshore manufacturing, in particular, the more than doubling of capacity in Thailand as planned; and iv) brand damage, which may occur if there is a material product fault.
Upside risks include: i) the competitive landscape remaining subdued, ii) the acceptance of 4WDs becoming even more popular; and iii) sales into the mining and resources sectors boom. If the impact on the company from any of these factors proves to be greater than we anticipate, the stock may not achieve our target price or pass through it.
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